You walk into the office, sit down – and within thirty seconds, it happens: bad news.Lots of it. The printer has broken down. A supplier is ranting and raving in reception. The internet is on the blink. Your landlord is on the way up for an unscheduled meeting.You have two choices:Deal with them all, one by one, and sacrifice the entire day.Or calmly lock your door, continue moving forward on your key projects, call customers to nail down deals, brainstorm with your best employees and emerge a few hours later when you’re closer to all the big goals that actually matter.Highly effective entrepreneurs will go for the second option every time. Why?Because they know what their real job is: to grow the business.You see, all problems falsely manifest themselves as ‘emergencies’. But if you train your eyes to see, most problems are much smaller and less significant than they appear. If you’re the person who is in charge of growing the business, then that is your only job. Repeat: your only job..An hour of doing your job (and only your job) can bring in hundreds of thousands of pula through increased sales, new innovations or enhanced strategy – but if you’re scurrying over to the printer every time there’s a paper jam, you’re in dereliction of your duty.If you know exactly what your job is, you won’t become one of those entrepreneurs who routinely takes their eye off the ball.Are you chronically overwhelmed, spinning your wheels, working nights, weekends and holidays – but hardly moving forward? There’s one quick way to tell for sure: look at your calendar. You see, your calendar never lies.If you’re like me, you’ve decided that 2021 is going to be your extraordinary year for customer engagement and acquisition. Recession or no recession. Now, pick up your your calendar and look through it. Not just day by day – but hour by hour.I’d like to make a prediction..With all the meetings and surprises and daily interruptions that occurred in the first three weeks of 2021, you will see – on close examination – that you spent less than five hours talking to customers during the whole month.Am I correct? How are you going to grow your business by talking to customers for less than five hours a month? That means growth is not currently your top priority as you claim.For something to be a priority, then it must be obviously, dramatically and quantitatively reflected in your calendar.Match up your priorities with your time. If it matters to you, it should be consuming most of your time. Anything else can lie to you, but your calendar always tells the truth.So, what are your major goals for the year? Are you giving them the lion's share of your time?