At the end of the day, there are only two different types of salespeople: Hunters and Farmers. When you know which one you are, you can focus on your strengths, be more successful - and enjoy your job more.Onward then...Let's learn more about Hunters and Farmers..The Hunter is a target-driven, high-stakes salesperson... with a taste for blood. Every morning, he goes out in search of new prey. Surveying the landscape, the Hunter sniffs out the best meat, focusing on his next kill (and nothing else). The Hunter goes for big meals, not bothering with small prey... unless he’s really hungry. Hunting is hard work and he must keep moving. He may have to run for miles to track a large animal, or go for days without food, but the rewards are high when he succeeds..But if he fails, he goes hungry. Hunters go big. And then they go home.Good hunters are rare. They’re a special breed. And while the best Hunters live very well on rich, high-protein diets, those who lack hunting skills... well, they often starve to death.The good Hunter lives with the mentality that his next great reward is always around the corner. But because he plays an all-or-nothing game, this occupation is risky..The farmer is totally different. The farmer takes his time to cultivate the land, developing an intimate understanding of the crops he has planted... and how to harvest them.He understands the different seasons, and which crops will yield him the best results at certain times of the year. Having found the best land to cultivate, ploughed the soil, sowed the seeds, sprayed his field with pesticide, he is perfectly positioned to reap healthy, predictable rewards when the time comes..See, the Farmer's best quality is patience. He knows that if he does the initial work, the harvest will come in the fullness of time.The Farmer is risk-averse and designs his life accordingly. He thrives on his deep understanding of the field, and eats year-round because he is always cultivating food. What does this teach us?You'll grow your business faster (and more sustainably) when you enjoy the process. Whether it's hunting or farming, do what you enjoy.Hunters and farmers have different skills. You need them both in your business. Salespeople fail when you put them in the wrong roles.Don't make Hunters stay home and plough.Don't expect Farmers to go out and look for fresh meat. You'll be hearing from me soon.Happy selling!
At the end of the day, there are only two different types of salespeople: Hunters and Farmers. When you know which one you are, you can focus on your strengths, be more successful - and enjoy your job more.Onward then...Let's learn more about Hunters and Farmers..The Hunter is a target-driven, high-stakes salesperson... with a taste for blood. Every morning, he goes out in search of new prey. Surveying the landscape, the Hunter sniffs out the best meat, focusing on his next kill (and nothing else). The Hunter goes for big meals, not bothering with small prey... unless he’s really hungry. Hunting is hard work and he must keep moving. He may have to run for miles to track a large animal, or go for days without food, but the rewards are high when he succeeds..But if he fails, he goes hungry. Hunters go big. And then they go home.Good hunters are rare. They’re a special breed. And while the best Hunters live very well on rich, high-protein diets, those who lack hunting skills... well, they often starve to death.The good Hunter lives with the mentality that his next great reward is always around the corner. But because he plays an all-or-nothing game, this occupation is risky..The farmer is totally different. The farmer takes his time to cultivate the land, developing an intimate understanding of the crops he has planted... and how to harvest them.He understands the different seasons, and which crops will yield him the best results at certain times of the year. Having found the best land to cultivate, ploughed the soil, sowed the seeds, sprayed his field with pesticide, he is perfectly positioned to reap healthy, predictable rewards when the time comes..See, the Farmer's best quality is patience. He knows that if he does the initial work, the harvest will come in the fullness of time.The Farmer is risk-averse and designs his life accordingly. He thrives on his deep understanding of the field, and eats year-round because he is always cultivating food. What does this teach us?You'll grow your business faster (and more sustainably) when you enjoy the process. Whether it's hunting or farming, do what you enjoy.Hunters and farmers have different skills. You need them both in your business. Salespeople fail when you put them in the wrong roles.Don't make Hunters stay home and plough.Don't expect Farmers to go out and look for fresh meat. You'll be hearing from me soon.Happy selling!
